Late July, in the quiet weeks after the April rush, a two-person tax office lines up three website quotes. One comes in at $67 a month. Another is $120. The third starts at $397. Each one promises a website, and no two describe the same thing.
What an accounting firm website costs depends on which lines a quote includes, and most quotes print only some of them. This guide walks through each line: what it pays for, what the vendors that build only accounting sites publish for it, and the questions to settle before signing. Every price below is taken from that vendor's pricing page, linked, last checked in November 2026.
The short answer
For firms of 1 to 10 people, published 2026 prices from accounting-only website vendors run from $67 to $399.95 a month. Setup runs from nothing to $2,499, and a custom build starts around $2,500. Agency programs that add search work and ads run $597 to $10,000 a month, with the ad spend on top.
Those figures cover very different work. A $90 plan and a $399.95 plan are not two prices for one product. The gap is mostly writing, search work and how much a person does for you after launch.
What four vendors publish
- CPA Site Solutions lists four website plans from $90 to $166.50 a month. None of the four carries a setup fee. Search work and pay-per-click are quoted on request. Add-ons include site-wide HTTPS at $9.99 a month, review monitoring at $99 to start plus $39.99 a month, and local listings at $495 once.
- Build Your Firm lists sites at $95 and $120 a month, less when paid yearly. Niche sites carry a setup charge, paid once; its FAQ puts that at $500 to $1,500, and a custom setup at $2,500. A site bundled with its managed content starts at $399.95 a month.
- GetMarko lists $67, $79 and $199 a month, with setup fees of $1,499 on the first two and $2,499 on the third. A custom build is $2,500 for up to five pages, then $199 for each added page.
- TaxProMarketer lists a starting package at $397 a month and programs from $597 to $10,000 a month, plus $997 once when a website is included.
Design and build
This is the setup fee, when there is one. It pays for the layout, your logo and colors carried through every page, and the hours to put the pages up. Template sites often skip the fee because the design already exists. A design drawn for your firm alone is where the $1,499 to $2,500 figures come from.
A setup fee isn't wrong on its own. It should name what it buys: the page count, the rounds of changes before launch, and the move from your old site, so the addresses Google already knows keep working.
Get the page count in writing. GetMarko's custom price names five. A firm with individual returns, business returns, monthly bookkeeping, payroll and IRS notices has five service pages before anyone adds the home page, the bios or the contact page.
The words and the photos
This is the line quotes leave off most often. "Content included" can mean sample text you rewrite at night, or a library article that every firm on that vendor shares. Ask who writes your service pages, your fee pages and the partners' bios, and whether you see them before launch.
Fee pages deserve their own question. Under Circular 230, a fee your firm publishes binds it for at least 30 days, so whoever writes that page needs your current numbers.
Photos work the same way. Stock pictures of handshakes come with most templates. Real headshots of your partners and preparers say more, and someone has to take them. Ask whose license covers the images: Build Your Firm's FAQ says the site, its content and its licensed images stay with the vendor.
Hosting, security and upkeep
Each monthly fee above includes hosting in some form. What varies is what rides along with it: the security certificate, backups, software updates and plugins. On CPA Site Solutions' pricing page, HTTPS across the whole site is a $9.99 monthly add-on. On a site your firm hosts itself, plugin updates are your job, or a paid hour from someone you call. Ask, too, who fixes an outage in March, and how fast.
Edits after launch
The tenth month's fee matters more than the first. Your hours change in January, a preparer joins in February, and the extension page needs a new date in April. Ask how many changes the fee covers, who makes them and how long each one takes. A vendor that hands you an editor and leaves the edits to you can print a lower price, and the office manager makes up the difference after five o'clock.
List last year's changes before you call a vendor: new fees in January, a new hire, the summer schedule, an added service. That list is the real test of an edit allowance.
Booking, intake and payments
When the site brings in a caller late on a Sunday and offers only a phone number, it has done half the job. The other half is a booking button, a chat that answers at night, an intake form and a pay link. Each one matters most in the weeks before April 15, when the office is full and the phone rings past closing. On many quotes these come from a separate scheduling or payments subscription, or from a higher plan: GetMarko adds its CRM on the $199 plan.
Ask which of these come with the build, which cost extra each month, and whether a booked meeting lands on your calendar without anyone typing it twice.
Search, reviews and ads
Search work is where the published ranges widen fastest. CPA Site Solutions quotes it on request and ties it to a year-long agreement. GetMarko lists two search tiers at $997 and $2,497 a month. Review monitoring and local listings come as their own lines, as above. A firm that only wants a site can skip this line. One that wants new clients from search should see it priced from the start. Ads add a management fee plus the clicks, and the clicks should be billed to your firm directly by Google and Meta.
Terms, and who keeps the site
Several vendors open with weeks at no charge. CPA Site Solutions gives 60 days. Build Your Firm gives 30, 60 or 90, depending on the plan. The monthly fee starts after. GetMarko's pricing FAQ describes a six-month term before month to month, and Build Your Firm's FAQ puts a one-year commitment on its content bundle. Read the cancellation clause next to the term, since a short term with a long notice period works out the same.
Ownership varies most. Build Your Firm's FAQ says it owns the site, the content and the licensed images, that the site doesn't transfer if you cancel, and that firms should own their domain. GetMarko's website page says the firm owns the full website. Neither CPA Site Solutions' pages nor TaxProMarketer's, as read for this guide, say. Whoever you choose, put the domain registration under your firm, and get the answer about the site in writing.
How to compare two quotes
Line the quotes up by the items above, not by the monthly number. Add the setup fee to twelve months of fees and every add-on you'd need, and compare first-year totals. Before any promotion, GetMarko's $67 plan with its $1,499 setup comes to $2,303 in year one. CPA Site Solutions' $90 plan with site-wide HTTPS comes to about $1,200. Then add what you'd still pay for elsewhere: the scheduling tool, the payment link, the person who writes the pages. Last, ask for one sample page written for a firm like yours, with your services named, before any setup fee is paid.
One way to price it differently: AccrueNest folds the site into its software plans, which run from $97 for a firm of one and rise with the number of staff signing in. Our team writes, hosts and edits it and sets up booking, chat and the pay link, and there is no setup fee. The website page shows what gets built, and pricing shows the plans.
AccrueNest
AccrueNest builds websites and front-office software for US accounting firms of 1 to 10 people. These posts cover the calls, documents, letters and marketing around the return, never the return itself.
