Google, Maps and ChatGPT work for accountants
SEO measured in
intro calls, not rankings
AccrueNest does SEO for accounting firms in the US that have 1 to 10 people. Our writers add service and town pages and blog posts, our team tends the firm's Google Business Profile, and a monthly report counts the calls and bookings search sent you.
- Pages and posts your firm approves
- Calls from search, counted monthly
Live in 14 daysMonth to month, no setup fee
The monthly work
Four jobs, done every month
Each part below is handled by us and listed in the report.
Each page we publish goes out with a clear title, headings in order, schema telling Google what your firm is and where, and a short plain answer near the top, the line search tools quote back to people asking.
See the websitesWe update hours, services and photos on the firm's Google Business Profile and post to it on a set calendar, with every review a consenting client leaves showing there too.
See review requestsSome prospects skip Google and put the question to an AI chatbot: which firm near me handles S corps? Our team works on getting your firm named in those replies through plain pages, answers and listing details the chatbots read, with no promise of placement.
Our writers draft service pages, town pages and blog posts on deadlines, IRS letters and year-end planning, written for your firm alone, and each one sits in drafts awaiting your okay.
Rankings below, new clients on top
Each month you get an email and a call. The report lists calls placed from the Maps listing, intro calls booked from service pages and blog posts, and which of those prospects signed an engagement letter. Rankings appear too, below the clients.
Listing calls
Calls placed from the Google listing ring a tracking number, so each one is counted with its source.
Named by AI
Each month we put the questions we target to ChatGPT and Google's AI Overviews and note where your firm is named.
Pages that booked
Each service page, town page and post shows how many intro calls and forms it produced that month.
Clients who signed
Prospects from search who signed an engagement letter, by the page they first read.
Where prospects look
How prospects pick a firm now
A business owner might type a question into Google, ask ChatGPT, compare stars on Maps or tap a service page on a phone. Our work covers each route, aimed at the returns and services you'd like more of.
Asking ChatGPT
A question typed into ChatGPT
A new landlord asks ChatGPT which local firm prepares returns with rental property. Those tools lean on pages that answer plainly. Your rental property page says who you serve, where you are and what to bring, in sentences an AI can quote.
Reading reviews
Stars beside your name on Maps
Someone comparing three firms on Maps reads the stars first. When a return goes out or the year's books are closed, each client who gave consent receives a short text linking to your Google reviews, whether they loved the work or not.
One service
A narrow search, a matching page
Searches like “IRS letter help Raleigh” or “payroll for restaurants” are narrow. Each service and town you name gets a dedicated page, so the searcher lands on the one that fits.
On a phone
A tap to call from search
Most of these searches happen on a phone. Your phone number stays pinned to the header of every page, and a tracking number tags each call from your listing or site with the page behind it. After closing time, your firm's AI receptionist answers instead.
What we write
Written for your firm alone
No article on your site appears on any other firm's site. Our writers work from your services, your towns and the questions your front desk hears, and nothing goes up without a partner reading it first.
Pages for nearby towns, written one by one.
- An office in North Hills that serves Cary, Garner and Apex gets a separate page for each, too.
- Each says how to get there, where to park and how to book.
- Written by hand, never a template with the town's name swapped in.
Posts on what your clients ask.
- Topics come from your calls: extensions, IRS letters, estimated tax payments and more.
- Posts explain the rules in general terms and never advise a reader on their own return.
Each title used as your board allows.
- Bios for enrolled agents say enrolled to represent taxpayers before the IRS, never certified.
Google Maps
Your listing, current all year
Plenty of prospects never open your website: they call straight from the Maps listing. We update its hours, service list and photos, add your longer tax-season hours in January and schedule its posts through the year.
- Hours that change with the tax season
- Each service listed, matching a page on your site
- Your own pictures of the front desk and team
- Scheduled posts about deadlines and extensions
- Calls from the listing ring a number we track
What it costs
Same price, however many calls search sends
Search work is included on all three plans from the first day.
$97
a month for one login
$0
setup fee
0
shared articles
14
days until your site launches
What search brought in
Cornelius B.Owner of a CPA firm, Columbus 11 clientstraced to searchThe old agency sent a ranking chart each month and I never knew what it meant. Now the report shows which intro calls came from search and which became clients.
Ezequiel M.Enrolled agent, San Antonio 2 a.m.when the reading startsOur IRS letters page answers what people wonder at 2 a.m. after a notice arrives. Those callers already know what we do before they dial.
Annika L.Owner of a bookkeeping firm ChatGPTwhere they heard of usA prospect told me ChatGPT listed us when they asked about bookkeeping for restaurants in Minneapolis. That page went up in May.
Marguerite D.Office manager, New Orleans 0listing edits for meI used to fix our Google hours every January, when I remembered. Now the listing changes with the season and it's off my list.
Prakash S.Tax preparer, Edison, NJ 1sentence I usually changeThe posts sound like how I'd explain extensions across the desk. I read every draft first and change maybe a sentence.
Thuy N.Client services lead, Houston, TX Every calltagged with its pageCallers mention the page they read before phoning, like the one on amended returns. I see it too, since each call shows which page sent it.
SEO questions
Before you hand us search
The six things owners raise first. Type a word like Maps, posts, ChatGPT or reports.
6 questions
When does SEO start bringing in calls?
SEO is measured in months, not weeks, because Google takes time to trust new pages. The Maps listing and service pages usually move first and blog posts later, and the report each month shows what search brought in along the way.
Can you guarantee our firm ranks number one?
No. Nobody controls the order Google shows, so we don't promise one. We promise the work: pages, posts, the listing and a monthly report you can check.
Can ChatGPT recommend our firm?
It can, and our team works toward it, with no promise of placement. Google's AI Overviews, ChatGPT and Gemini favor a site that states plainly whom a firm serves, where and how, and that is how your pages are written.
Will our staff need to write posts?
No, our writers do, from your services, towns and the questions your staff hear. A partner reads and okays every draft, and credentials appear only as your board allows. No post gives tax advice, and none is shared with another firm.
Does it help on Google Maps and local searches?
Yes. Our team keeps the firm's Google Business Profile up to date, from hours and services to photos, schedules its posts and routes listing calls through a tracking number. Review requests to consenting clients add to the stars people compare.
What does the monthly report count?
A report comes by email each month, followed by a call. It sorts calls, booked meetings and signed clients by source, so search is judged by clients, not charts.
Common search topics
Ask about your listing
Email sales@accruenest.com with the firm's name and town, and Imogen will send back what Google shows for it today.
Imogen PritchardAccount manager
Request a demo