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AccrueNest

AccrueNest blog

Accounting firm marketing strategies for the whole year

Accounting firm marketing strategies for US firms of 1 to 10 people, from the staff who build their sites and set up their phones and texts. Each post takes one job at the front of a firm and walks it through.

Topics

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We build the site and set up the phones, texts and follow-up these posts describe.

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9 posts to read

Newest first

What you just read, set up for you

Each post leaves your firm a job to do. During a demo, you see which of those jobs our people take off your list, from your website to every text and follow-up. Each plan includes everything. The monthly price follows the headcount that signs in, starting at $97 for one person.

Pen in hand, a CPA reads through her old agency's monthly numbers before putting them next to ours.
An AccrueNest notice showing seven jobs, from the website to every text and follow-up, set up by the AccrueNest team.

Tried in tax season

  • Cornelius B., owner of a CPA firm in Columbus.
    Cornelius B.Owner of a CPA firm, Columbus
    Depositin before any file opens

    Engagement letters sat unsigned in our inbox for days. Now the deposit clears before anyone on staff opens the file.

  • Ezequiel M., an enrolled agent who runs a tax office in San Antonio.
    Ezequiel M.Enrolled agent, San Antonio
    Saturdaysin our name

    Saturday callers hear our AI assistant give the hours and the drop-off list. I call back Monday about the rest.

  • Annika L., owner of a bookkeeping firm in Minneapolis.
    Annika L.Owner of a bookkeeping firm
    Daysnot three weeks

    New monthly clients took three weeks to send bank statements. The request now goes out with the signed letter, and reminders keep coming until the last one lands.

  • Marguerite D., office manager at a CPA firm in New Orleans.
    Marguerite D.Office manager, New Orleans
    0texts on personal phones

    Clients text about pick-up times all day. Those texts arrive in our shared inbox now, never on the partner's cell.

  • Prakash S., a tax preparer at a tax and accounting office in Edison.
    Prakash S.Tax preparer, Edison, NJ
    Afternoonsback this April

    Status calls ate my afternoons in March. These days the client gets a text whenever I move a return to its next stage.

  • Thuy N., client services lead at a tax practice in Houston.
    Thuy N.Client services lead, Houston
    64 reviewsup from 11 in January

    Each client who agreed gets a review text at pick-up. We had 11 Google reviews in January and 64 by May.

Blog questions

Questions about these posts

Authors, sources and where to start reading. Try checklists, sources or website, or type any word from your question.

5 questions

Who writes the AccrueNest blog?

Every post comes from our own staff, the people building accounting firm websites and setting up phones and texts for firms of 1 to 10 people. Each one links the sources it relies on.

Is this tax advice or legal advice?

No. The posts cover the front of a firm: phones, texts, organizers, engagement letters, websites and ads. Where one names a rule, such as Circular 230 or section 7216, it links the source, and your state board or adviser has the final say.

Can we use these ideas without signing up for anything?

Yes. The checklists and post ideas work with the phones, forms and email your firm has today. What AccrueNest adds is a team that sets it all up and keeps it going.

Does the plan include posts written for our site?

Yes. Our writers draft blog posts, service pages and city pages for your firm's site on every plan, in your firm's voice. You sign each one off before it goes live, and the writing comes with the flat monthly price.

Where should a firm with no marketing start reading?

Start with the five fixes, in order. The first, answering every call in tax season, costs nothing in ad spend and comes before everything else on the list.

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Ask Imogen about a post

Send the post and your question to sales@accruenest.com, and Imogen replies with how it would work at your firm.

Imogen PritchardAccount manager

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