Google ratings for accounting firms and tax offices
Happy clients,
nine Google reviewsHappy clients, nine reviews
AccrueNest runs Google reviews for accountants at US firms of 1 to 10 people, inside one fixed monthly price for software and marketing. Clients who consented get a review text when their work is done, and our team drafts each reply.
- A review text once the return is picked up
- Reply drafts that name nobody
Live in 14 daysMonth to month, no setup fee
- Review texts sent at pick-up
- The same Google link for everyone
- Facebook ratings watched beside Google
- Replies that confirm no client
- Your rating and review count, tracked
- No gifts for reviews
Return delivered, then a single text
When a return goes out or the year's books are closed, each client who gave consent receives a short text linking to your Google reviews, whether they loved the work or not. Your consent form can travel with the engagement letter as its own optional page.
The trigger
Marked Picked up
The front desk moves the card to Picked up or Filed on the Workflow board, as it does today.
The text
The same link for everyone
Happy or not, each client gets one Google link, a single tap away inside the text.
The reply
A reply drafted for approval
The review shows up in AccrueNest beside a draft that follows the owner's rule for its rating. Staff send it.
Requests and replies
Every rating answered, nothing about their taxes
We write the request text and the reply rules with you during setup. After that, staff read each draft, edit it if they like and press send.
Requests
Nine reviews on Maps, beside an office showing 212
Clients thank you at the counter, then drive home and forget. A text after pick-up hands each consenting client the link while the visit is fresh, so the count keeps climbing.
- Requests carry your firm's name and local number at pick-up
- Clients without consent stay off the list and never get a review text
One-star
One star from someone upset about a bill
A harsh review goes up on a Sunday night, the dispute spelled out in full. Your first instinct is to set the record straight in public. The draft we prepare stays polite, invites a call and reveals nothing.
- Drafts follow separate rules for one, two and three stars, approved by the owner once
- Staff can edit before pressing send on any reply
- Low ratings get answered first in the queue
Confidential
Nothing in a reply says who you serve
The five-star draft names no service, no year and no return. A reply to one star asks the writer to call the office and leaves every detail out of public view.
- Five-star replies say thanks and name nothing
- Low-star drafts point the writer to the office phone
- Facebook reviews follow the same reply rules as the ones posted on Google
- Your staff press send on each reply, so nothing posts by itself
Four places a review gets read
A review does its work in four places: three on Google, and one in the numbers your firm reads each month.
Google Business Profile
Anyone searching your firm's name sees the stars first, next to the address. Our team keeps the profile's services, photos and opening hours accurate.
Local search work
Google Maps results
A business owner comparing firms on Maps weighs the count and the dates on your reviews before calling anyone. Pick-up requests keep new ones arriving all season.
About Maps listingsAI answers
When someone asks ChatGPT or Google's AI to suggest an accountant nearby, recent reviews are part of what it reads about your firm.
See AI answers
New clients traced
Calls from the Google listing ring a dedicated number. The monthly report counts them and marks which callers became new clients.
See the reportAccrueNest · Reviews
Where a review shows
Setup steps
Four steps, then requests begin
We handle the setup work. You spend one call with us and approve the reply rules.
Your profiles connected
Week one, with the owner
Rules for each rating
The reply rules
Requests start after each return
Once texting is approved
Your monthly call
Every month
Review texts wait on carrier approval of your number, which takes days to weeks after signup.
Bring your Google profile link
Send us your firm's Google profile before the demo. We'll show the text a client would get, reply drafts for three of your real reviews and where the request sits on your Workflow board. Month to month, no setup fee, live in 14 days.
Asking without the awkward moment
Cornelius B.Owner of a CPA firm, Columbus 64reviews by OctoberI had nine reviews after twelve years because asking at the counter felt like begging. Now the asking happens by text, without me.
Ezequiel M.Enrolled agent, San Antonio Zero editson the reply we sentA one-star review about a bill showed up on a Saturday. The draft was two polite sentences and an office number. I posted it unchanged.
Annika L.Owner of a bookkeeping firm Decemberbest review monthWe closed a client's year with a thank-you email and nothing else. Now a review text follows, and business owners actually leave one.
Marguerite D.Office manager, New Orleans 0 listskept on sticky notesI used to forget who I meant to ask. Now the text goes when I mark Picked up, to consenting clients only.
Prakash S.Tax preparer, Edison, NJ By namehow new callers askClients mention me by name in their reviews now. New callers ask for the preparer from the Google review, and the desk knows it's me.
Thuy N.Client services lead, Houston, TX Calmevery public replyThe owner wanted to answer an angry review at 11 p.m. We sent the draft the next morning instead, short and with no details at all.
Review questions
Before you ask clients for reviews
Try a topic like consent, Facebook or gating.
5 questions
Which clients receive our review text, and when?
Only clients who signed your firm's consent get one, after their return goes out or their year is closed. Each receives one identical Google link.
Can unhappy clients be skipped when requests go out?
No. The link is identical for each consenting client, whatever they thought of the work, and no gift or discount comes with it. Sorting people by score before asking is review gating, and we never set it up.
Could a public reply show that someone is our client?
No. Our replies to reviews say nothing about whether the reviewer was ever on your books, and nothing about any return, balance or tax matter.
Does anyone at our firm see a reply before it posts?
Yes, your staff. Replies start as drafts, built from rules you approve for each rating; staff read, edit and post them, and none goes up by itself. Facebook ratings share the Reviews screen with Google's, so the office manager answers both there, and the owner can take over any reply.
Can we buy reviews or offer a discount for one?
No. We never buy reviews or attach a reward to one. The FTC's 2024 rule on consumer reviews bans fake reviews and paying for a positive one, so the text simply asks.
Common review topics
Questions for Imogen
Send sales@accruenest.com the address of your Google listing, and Imogen will reply with the review text your clients would see.
Imogen PritchardAccount manager
Request a demo